Attention '80s Babies: Rainbow Brite Is Returning with a New TV Show and Movie

Time to brush up on your ROYGBIV.

Rainbow Brite is back. The iconic character, who starred in her own eponymous TV series, is returning to screens with both a new theatrical film and a television series, per Variety. 

The new movie will come from Fast & Furious and Sonic the Hedgehog producers Neal H. Moritz and Toby Ascher. Meanwhile the TV series, developed by Cake Entertainment, will have “contemporary appeal” based on the themes of “friendship, teamwork and the power of color and optimism to overcome darkness and negativity," according to Variety.

The series logline reads, “Rainbow Brite, a friend, hero, role model and creative inspiration who brings all the colors of the rainbow to the universe, is transported to a dark and gloomy place with a mission to bring color, light and happiness to the world.”

Rainbow Brite first appeared as a character on Hallmark greeting cards 40 years ago. Then, the original Rainbow Brite TV series aired from 1984 to 1986, beginning with a slew of TV specials. It follows a girl named Wisp who, along with her friends Twink and Starlite, helps bring color back to a dark to a dark and gloomy world. After she succeeds in freeing the Color Kids from the King of Shadows, Wisp is renamed Rainbow Brite as she heads out on the next stops in her adventure. Bettina Bush provided the voice of Rainbow Brite.

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The character’s technicolor look, which features striped sleeves and boots, lots of stars and an arching rainbow on her dress, became forever iconic. The series was also adapted into the 1985 movie Rainbow Brite and the Star Stealer. After the show was canceled, it found more fans as it was released on VHS. The character was also ubiquitous on merch, covering everything from books and albums to bed sheets and birthday cakes and was, for a time, Mattel’s top-selling toy.

Hallmark previously rebooted the character in a 2014 miniseries that streamed on Feeln, now called Hallmark+. Emily Osment voiced Rainbow Brite while Molly Ringwald voiced the Dark Princess.

Variety also shared that Crayola will lead licensing and merchandising for the new series. 

The Rainbow Brite news comes on the heels of announcements of other movies based on '80s and ‘90s nostalgia. Lily Collins is set to star in a Polly Pocket movie, while Daniel Kaluuya is attached to a Barney film.